Brutal Skatewear Motion Graphic

This 2 1/2-D motion graphic was made for a UK-based skateboarding influencing clothing company called Brutal Skatewear. I created all of the graphics and animated it in Adobe AfterEffects. I wanted the type to be something very original, that captured the influence of the company and was very edge and urban. Rather than find a font to use, I decided to create a look by using the Bodoni font and arranging different letters together to spell out the company's name. This created a very urban look, while still having some element of simplicity.

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